Case study · Cloudland · 245-room Curio by Hilton · Identity system & signage
Objective
245-room Curio Collection by Hilton, over 1,000 feet above valley floor. Cloud inversions. Needed flexible identity for sub-brands (restaurants, spa, events, meetings).
Solution
Hard-edge sans-serif, generous spacing. Golds, ambers, deep blues from sunrise. Wood, stone, Corten steel.
Film
Cloudland: A Curio Collection by Hilton — Documentary Trailer · Production: Superchief, LLC
Special Features
15-foot Corten lightbox entrance sign on locally sourced stone.
Deliverables
Identity System
Monument Signage
Room Keys
Door Numbers
Wayfinding
Collateral
Collaborators
Dennis Gibson Heritage CAA
Ryan Mikesell ASO
Steven Burke Visual Impact Studios
Kim Hubbard Photographer
Room Key
Door Hangers
Collateral
Brochure
Print Ad
Typography