Case study · Flatrock Motorclub · Brand refresh, web, video, social, print
Objective
America's newest members-only motorclub. 900 acres on Cumberland Plateau. 3.5-mile FIA Grade 2 Tilke-designed track. Clubhouse with restaurants, lounge, fitness, wine cellar, pool, spa.
Solution
Created video/photography content humanizing the resort. Redesigned website, daily social media, print ads in duPont Registry, Robb Report, Porsche Christophorus.
1,000%+
Web traffic increase
400%+
Social media growth
Film
Flatrock Motor Club — 1 Minute Film · Production: Andy Jeffers, Sports & Entertainment Media, LLC
Special Features
Lookbooks, newsletters, apparel with lululemon/Peter Millar/Greyson, marketing automation, events with duPont Registry, Cavallino, Cars of 30A.
Deliverables
Brand Refresh
Website Redesign
Video Production
Photography
Social Media
Print Advertising
Lookbooks
Newsletters
Apparel
Marketing Automation
Collaborators
Andy Jeffers Videography
Riley King Photography
Hal Whitman Videography
Carson Fletcher Videography
Sydnee Cearlock Photography
Clay Posey Marketing Automation
Website Rebuild
Logo Refinement
duPont Registry
Porsche Buyers Guide
Real Estate Lookbooks
Quarterly Newsletter
Luxury Apparel